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Timber company awards Masterframe's PVC-U windows highest accolade
Masterframe's PVC-U sliding sashes look so convincingly like wood that a rival company used the publicity shots to sell its own timber windows!
Browsing the internet, Managing Director Alan Burgess was more than a little surprised to see a photo of a Masterframe PVC sash installation on a competitor's website (see image). But he was shocked to find the picture of an Edwardian country house came under the headline 'timber sash windows'!  In fact, this was a photo Alan had taken himself, of the personal property of Romsey Conservatory Company owners Simon and Jo Romsey, part of Masterframe's Bygone Preferred Installer Network.
"This company supplies PVC-U and timber sashes," says Alan, "so to promote our windows as wooden is a truly great accolade. In fact, the company's given our customers a fantastic sales tool. With our Bygone Collection window, homeowners get all the benefits of the leading PVC-U sash (low maintenance, A-C energy ratings and Secured By Design) and the beauty of 'timber'. And now, installers can show that even those in the industry can't tell the difference!
"As a manufacturer of premium sash windows we are often disappointed to find competitors 'stealing' our images. We've experienced everything from a company that passed itself off as 'the manufacturer of Bygone Collection windows', to a Scottish firm that cut and pasted 20-odd pages from our brochure into its own. They say imitation is the sincerest form of flattery but in seriousness this latest scam is a flagrant breach of copyright. We'd recommend that any company tempted to do the same explores our supply options instead!"
 
Image caption: A screenshot of the rival's webpage shows just how authentically 'timber' Masterframe's Bygone Collection PVC-U sashes look! 

 
 

Notes to editors: Masterframe Windows Ltd has specialised in the design and manufacture of high quality PVC-U sliding sashes since 1991, selling to trade and retail installers. Masterframe created the Bygone Preferred Installer (BPI) network in 1999, to exclusively sell the high specification Bygone Collection Window to homeowners. BPIs get marketing support through training, seminars and conferences and the Bygone Collection website, www.thebygonecollection.com.

Masterframe's Bygone Collection sliding sash window is Energy Saving Recommended (by the Energy Saving Trust) with an 'A' Window Energy Rating. It is carbon neutral, saving 100% of the energy normally lost through a similar single glazed window. It has also achieved the police-backed Secured By Design certification. Masterframe was the first UK window company to announce an energy efficient 'C' rated window from The British Fenestration Ratings Council (BFRC) and the first to achieve British Board of Agrément (BBA) 'system status', which tests the whole window for a 20 year life expectancy. Masterframe launched a timber version of its flagship Bygone sash at Grand Designs Live 2008.

The company won Energy Efficiency Initiative of the Year at the G 07 Awards, and the G 06 Fabricator of the Year and Customer Care Award of the year. Masterframe was also 2006 Regional Finalist of the Orange National Business Award for Business Innovation and is also in the 2008 Regional Finals for The Small to Medium Sized Business of the Year Award. In 2006 Managing Director Alan Burgess spoke on behalf of the windows industry last year at key environment conferences including 14 Days to Save the World and Revive. Alan is also Chair of the Glass and Glazing Federations' Home Improvement Executive.

 

How do I buy a Masterframe sliding sash window?

Masterframe fabricates around 20% of the UK's PVC-U sliding sashes, selling via a network of recommended network of installation companies. Go to www.bygonecollection.co.uk or call 0800 591854 to find your nearest installer.